CREDIT CARD
RELAUNCH
Brand Experience Manager: Homero Garza
Loyalty Manager: Megan Holcomb
Brand Marketing Director: Susan Nelson-McNerney
Credit Card Program
During my Brand Experience Manager role at Fleet Farm in 2024, I had the opportunity to collaborate with the Fleet Farm team and Synchrony Bank to lead the refresh of the Fleet Rewards Credit Card program. During this collaboration we implemented new offers and rejuvenated our brand strategy. Through seamless teamwork, we successfully reintroduced the Fleet Farm Credit Card across 47 stores and created tailored marketing approaches for two test locations. This collective effort resulted in significant program enhancements across all channels that better aligned with customer preferences and fostered heightened levels of loyalty and engagement.
Store Signage
I led the design of the store signage package for both base and test stores in this program. From conceptualization to execution, I ensured seamless oversight, working closely with printers to maintain budget adherence and uphold quality standards. Additionally, post-signage finalization, I collaborated with store operations to develop a comprehensive memo instructing on effective signage execution.
I played a pivotal role in redesigning the Fleet Rewards website, collaborating with the ecommerce team to enhance user experience and visual appeal. By designing intuitive interfaces and seamlessly integrating images and content, we created a compelling online platform that effectively showcased the program's benefits and offerings.
Website Design & Integration
Social & Digital Ads
I led the development of social media and digital ad assets for the Fleet Rewards relaunch, collaborating closely with the social marketing team. This involved designing posts for platforms like Facebook, Instagram, and Twitter, as well as creating gas station TV ads, Google demand ads, and more.
The artwork displayed on this website was designed and created during my employment with Fleet Farm. While I retain the right to display these works for portfolio purposes, the intellectual property rights, including but not limited to copyright, remain with Fleet Farm. The artwork may also be available for viewing in Fleet Farm stores or online platforms. Any unauthorized use, reproduction, or distribution of the artwork displayed on this website is strictly prohibited. This disclaimer applies to all artwork showcased on this website and does not grant any usage rights to visitors. For inquiries regarding the use or reproduction of the artwork, please contact Fleet Farm directly. Thank you for your understanding.