A New Toyland Experience
As the Brand Experience Manager at Fleet Farm, I collaborated with the team to enhance the marketing of the Toyland experience. I played a key role in this project developing branding and signage for the event, offering feedback across various channels, and utilizing that input to improve the in-store experience.
Store Signage
After establishing the branding for the event, I teamed up with printers to create an in-store experience. We leveraged the new branding and introduced characters to craft an evolving narrative, showcasing new characters and storylines each year. In the signage development phase, I generated various concepts and brought them to life using 3D software. I collaborated closely with printers to ensure the right materials were delivered to stores on time. I also helped provide detailed instructions to stores for setting up the whole experience correctly.
2024 OMA
GOLD AWARD
WINNER
This in-store experience was submitted for the SHOP! Marketplace Awards and won GOLD!
Digital / Social
I worked alongside our copywriter to develop social media assets for the campaign featuring the introduction of a new character and promoting event dates, among other elements. In the 2024 campaign, we launched Casey the Combine, a character designed to promote our giveaway of 125 toys during the grand opening of the event.
The artwork displayed on this website was designed and created during my employment with Fleet Farm. While I retain the right to display these works for portfolio purposes, the intellectual property rights, including but not limited to copyright, remain with Fleet Farm. The artwork may also be available for viewing in Fleet Farm stores or online platforms. Any unauthorized use, reproduction, or distribution of the artwork displayed on this website is strictly prohibited. This disclaimer applies to all artwork showcased on this website and does not grant any usage rights to visitors. For inquiries regarding the use or reproduction of the artwork, please contact Fleet Farm directly. Thank you for your understanding.