A New Toyland Experience
As the Brand Experience Manager for Fleet Farm, I worked with the team to elevate the marketing for the Toyland experience. I was a major contributor to this project by creating branding for this event, providing feedback for various channels, and using that to elevate the in store experience.
Store Signage
After developing the branding for this event, I collaborated with printers and our store signage specialist to create an immersive in-store experience. We utilized the branding and incorporated characters to provide an evolving narrative for shoppers, featuring new characters and storylines each year.
During the signage development process, I conceptualized various ideas and brought them to life using 3D software. I then worked closely with our printers to ensure that the appropriate materials were delivered to stores promptly.
Given the scale of the project, we also collaborated to provide step-by-step instructions to stores on setting up the photo display, the 3D roof sign, and more.
2024 OMA
GOLD AWARD
WINNER
This in-store experience was submitted for the SHOP! Marketplace Awards and won GOLD!
Digital / Social
In collaboration with our copywriter, I created social assets for the campaign, which included introducing a new character, promoting event dates, and more. In the 2024 campaign, we introduced Casey the Combine, a character created to promote our giveaway of 125 toys during the event's grand opening.
The artwork displayed on this website was designed and created during my employment with Fleet Farm. While I retain the right to display these works for portfolio purposes, the intellectual property rights, including but not limited to copyright, remain with Fleet Farm. The artwork may also be available for viewing in Fleet Farm stores or online platforms. Any unauthorized use, reproduction, or distribution of the artwork displayed on this website is strictly prohibited. This disclaimer applies to all artwork showcased on this website and does not grant any usage rights to visitors. For inquiries regarding the use or reproduction of the artwork, please contact Fleet Farm directly. Thank you for your understanding.