COMPLETE
REBRAND
Brand Experience Manager: Homero Garza
Loyalty Manager: Megan Holcomb
Brand Marketing Director: Susan Nelson-McNerney
Loyalty Program Rebrand
During my Brand Experience Manager role at Fleet Farm in 2024, I had the opportunity to collaborate with the team and lead the refresh of many of our marketing materials for the Fleet Rewards loyalty program. With new offers and a revitalized branding strategy, our main goal was to establish stronger connections with our loyal customers. Through effective teamwork, we successfully relaunched Fleet Rewards in 47 stores and developed unique marketing strategies for two test stores. As a result of this collective effort, we were able to improve the program significantly, better meeting customer needs and driving heightened loyalty and engagement.
Store Signage
I led the launch of the store signage package for both base and test stores in this program. From conceptualization to execution, I ensured seamless oversight, working closely with printers to maintain budget adherence and uphold quality standards. Additionally, post-signage finalization, I collaborated with store operations to develop a comprehensive memo instructing on effective signage execution.
Website Design & Integration
I played a pivotal role in redesigning the Fleet Rewards website, collaborating with the ecommerce team to enhance user experience and visual appeal. By designing intuitive interfaces and seamlessly integrating images and content, we created a compelling online platform that effectively showcased the program's benefits and offerings.
Social & Digital Ads
Along with the website launch, I also led the development of social media and digital ad assets for the Fleet Rewards relaunch, collaborating closely with other members of the marketing team to schedule content. This involved designing posts for platforms like Facebook, Instagram, and Twitter, as well as creating gas station TV ads, Google demand ads, and more.
The artwork displayed on this website was designed and created during my employment with Fleet Farm. While I retain the right to display these works for portfolio purposes, the intellectual property rights, including but not limited to copyright, remain with Fleet Farm. The artwork may also be available for viewing in Fleet Farm stores or online platforms. Any unauthorized use, reproduction, or distribution of the artwork displayed on this website is strictly prohibited. This disclaimer applies to all artwork showcased on this website and does not grant any usage rights to visitors. For inquiries regarding the use or reproduction of the artwork, please contact Fleet Farm directly. Thank you for your understanding.